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Crucial Instagram Statistics You Need To Know For 2020


Instagram turns a big 10 years in 2020 and it's safe to say that the social networking app has actually changed numerous lives throughout its existence. The visual-centric platform that started as a photo-posting app has actually become a source of income for developers and a new sales channel for services.

Instagram has actually been able to preserve its user base fairly consistently over the last year. In 2019, the portion of US adults who utilize Instagram increased from 35% to 37% and the active reported users have held stable around 1 billion people.

Understanding platform-specific stats help you much better understand how to establish your Instagram strategy. Based on this information and 2020 social trends, you'll be prepared with a clearer picture of what's to come.

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Instagram user statistics


Age & gender

Compared to Facebook, Instagram is a network of more youthful users. According to Statista, over half of the international Instagram user population is more youthful than 34 years old. It's the second most favored app after Snapchat for teenagers in the United States.

The 18-- 24 years of age age is the largest of the demographics. In general, there's a primarily even split in between the genders with 51% female and 49% male.


Because Instagram has been around for almost a years and has actually ended up being progressively prominent, it boasts a global user audience. The highest concentration of users is in the United States at 116 million users. Next, is India at 73 million users and Brazil at 72 million users. In the next couple of years, the worldwide user market will soon surpass the US user base. This means there's a lot of chances for global brands to market to their customers.

Instagram usage statistics

Now that you know who uses Instagram, it's time to explore how they use the network. Usage data help you understand what actions people on the platform are taking and which part of the marketing funnel to put them in. If users log in just when a month, then it's not worth it to dedicate much time to that network.

As these statistics show, Instagram presents a substantial opportunity for brands.

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How frequently Instagram is used

About six in 10 Instagram users log in at least once daily. It's the second most logged in social networks website for everyday usage after Facebook. Twenty-one percent of users log in weekly and 16% log in less frequently than that.

Instagram's usage has actually increased because 2013 however the development has tapered off. In between 2019 and 2019, the number of US grownups who use the platform only grew two portion points from 35%.

Instagram users invest almost as much time on the platform as Facebook users. They search for approximately 53 minutes per day versus Facebook's 58 minutes each day. Time invested in a social media is a strong sign of an interesting platform. And engaged users are most likely to be interested in your brand name's material. Combined with the everyday login stats, Instagram's user base is just predicted to grow.

Active users

It's projected that the variety of Instagram users in the United States will reach 125.5 million active users by 2023. The network exceeded the 1 billion month-to-month active user mark in June 2018.

Instagram users with the most fans

Instagram's own account, quite a couple of celebrities use the platform. Surprisingly, Beyonce Other does not presently clear the top 5 of popular users. The accounts with the highest variety of fans include Cristiano Ronaldo at 1967.68 million fans, Ariana Grande at 171.5 million and The Rock with 171.5 million fans.

How brand names utilize Instagram

When 90% of accounts follow at least one business on Instagram, it goes without stating that brand names want in on the marketing action, too. The platform's users aren't tired out by brand presence either. According to a study, 78% state that they see brand names on Instagram as popular, 77% as creative, 76% as amusing and 72% as devoted to constructing community.

Instagram has actually ended up being referred to as a perfect fit for e-commerce marketing. The platform is frequently utilized as the discovery part of the sales funnel. Eighty-three percent of Instagram users find brand-new products and services on the platform.

Working with influencers

Influencer marketing is its own industry now with people counting on it as their sole income. With a prepared influencer strategy or campaign, you can also benefit from this trend.

By sector, the leading 3 industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of appeal brands.

According to surveyed online marketers, 89% suggested that Instagram was the most essential social media channel for influencer marketing.The Instagram influencer market has not been saturated yet, which is a motivating indication for brands who still want to attempt the technique out.


As brand names continue advertising on Instagram, parent business Facebook will rely more greatly on its advertising dollars. By the end of 2020, Instagram advertisement earnings is forecasted to be at 30% of the whole company's advertisement earnings.

Since of increased engagement with Stories, marketers are spending more money on Instagram. Compared to Facebook, advertisement costs on Instagram is 23% greater, according to an internal research study.

One in 3 Instagram posts which contained the hashtag #ad were Story posts. With the new Creator type account, 2020 may see a modification in how sponsored material is displayed and evaluated.

This is exciting since it implies that there are some incredible growth opportunities available for advertisers on Stories. Instagram also recently included the top quality collaboration tag to IGTV, so a new material type may soon appear in influencer marketing chances.


It's ended up being increasingly more common for brand names to take a stand on social and political problems. While a dangerous relocation, it can be rewarding in a way that reinforces a brand name's image.

According to our report on brands producing change, 70% of consumers desire brand names to take a stand on social problems and 66% of them who desire brand names to take a stand on social networks say it's because they believe that brands can produce real change.

When brands do decide, 36% of customers say they'll acquire more from a company. Naturally, you do not wish to simply pick any problem to take a stand on. Forty-three percent of consumers want brands to decide when it impacts business straight and 38% desire it when it relates to the brand's worths.

Instagram features stats

Now that Instagram Stories has been around for a few years, it's more clear how brands and users are investing in them. Stories has ended up being an important part of the app along with the advancement of the Shopping function. New to the scene is IGTV, a function to keep an eye on in 2020.


The Snapchat function clone has ended up being a popular function with a popular area at the really leading of the app. According to Instagram, over 500 million accounts use Instagram Stories every day.

This use has far surpassed Snapchat's own 190 million overall daily users stats.


The Shopping and checkout feature is reasonably brand-new to Instagram. Without leaving the app, users can now look for products, add to a shopping bag and checkout.

Shopping is a strong function that will definitely become a lot more established in the future. After seeing a services or product on Instagram, 79% looked for more info, 37% visited the retailer and 46% made a purchase.

Selling on Instagram is a valuable feature for brand names who offer items. It's yet another sales channel for brand names to pull consumers in. When 65% of customers go to the brand name's website or app after seeing a product, it makes Instagram a a lot more powerful marketing tool. To fully take advantage of selling, add call-to-action links directly in Stories or advertisements that you run. Product tags on Instagram will also enhance the shopping experience for users.

Instagram content trends

Understanding average engagement rates and patterns assist marketers prepare their future Instagram strategy. If, for example, videos were beginning to end up being more engaging, then online marketers would purchase more video production.

Engagement rates

At a mean of 1.60% engagement rate, brand names with the highest engagement rates include higher education at 3.96%, nonprofits at 2.40% and sports groups at 2.40%.

Finest time to post

We conducted our own research study on the best time to post on Instagram:

Producing the best Instagram user experience

This is more of a forecast than a figure. With Instagram's most current financial investments in off-feed functions, like IGTV, Stories, the Explore page and Shopping, the common pattern here is to make the user experience all-inclusive. Why leave the app when you could see a TELEVISION episode, purchase your preferred makeup brush and find a brand-new shoe design all in one go? The important things to prioritize for marketers in 2020 will be to watch on Instagram's function advancement, which will help you determine the next huge investment on the platform.

Act upon these Instagram statistics

Now that you're equipped with fresh 2020 Instagram stats, it's time to build up your new year marketing strategy.